Law, Power, and Justice

After a June gathering in Fort Worth sponsored by a new company, Influenceable, social media leaders began backing the suspended Texas attorney general and a controversial human trafficking film. Those who favor transparency in political advocacy are concerned.
— Read on www.texastribune.org/2023/08/14/influenceable-texas-politics-ken-paxton/

The event was sponsored by a fledgling company, Influenceable LLC, that recruits young, conservative social media figures to promote political campaigns and films without disclosing their business relationship. On its website, the company touts itself as the “world’s largest network of digital activists” and offers clients the power to “cultivate a community of influencers to leverage their credibility” with audiences.

Now Influenceable appears to be recruiting young conservatives to parrot claims that the attorney general is the victim of a political witch hunt and, more recently, to promote a series of videos alleging that the Texas Legislature is secretly controlled by Democrats intent on destroying Paxton and other conservatives.

The company’s emergence comes amid Republican initiatives to connect with young Americans who tend to be more supportive of liberal policies.